SVIS × DOUBLE BOND
CLIENT CASE STUDY
01/ 16 · Opening
How Double Bond rebuilt Silicon Valley International School's entire marketing engine in six months — brand, website, ad operations, content and CRM — and grew enrollment 8.9×.
Six months. One internal team. 8.9× the result.
465 children. 465 families. 465 first days. The numbers stop being abstract when you see them.
465 enrolled + 35 still to come = 500 by June 6, 2026.
Of 465 paid enrollments, families chose between American, British, and Early Years. Here's how the cohort split.
Each grade, room by room. Green chip = grade closed at or over its 24-seat capacity. Source: Vacancies sheet · master file reconciled May 13, 2026.
465 paid enrollments for academic year 2025-2026, all closed by the rebuilt marketing function.
At the discounted blend (avg EGP 145K per child), the cohort generates EGP 64,960,000 in annual tuition — booked, signed, and reconciled to the master file.
Bars represent volume, not close rate — so the eye sees where families actually came from. Close rate is a secondary chip on the right. Channels with fewer than 20 applications are shaded to flag that the percentage is statistically thin.
March was peak efficiency. April scaled aggressively. February struck balance. May went organic.
Followers tell the truth about brand presence. Both platforms exploded — but Instagram's gain matters more given its higher-tier audience.
Each icon below is one human lead. The colors trace each one's journey through the funnel.
The biggest leakage is between "Trying to Reach" (344) and "No Answer" (652) — together 15.4% of CRM contacts stuck in non-conversational status. Up to 1,000 contacts entered the funnel but never engaged. Recommended fixes: automated WhatsApp re-engagement after 24h, revised call-center scripts, AI-driven lead scoring to prioritize callbacks.
From foundation level. Brand. Infrastructure. Content. Media. CRM.
Each milestone, each launch, each optimization — chronological.
A side-by-side of the legacy brand and the corrected one. Logo, palette, type, pattern — every layer rebuilt.
In six months, Double Bond moved Silicon Valley International School from 52 enrolled students to 465 — an 8.9× lift, with 255 sourced directly through digital. A new brand, a new website, two ad accounts, a content engine and an end-to-end CRM, built from the ground up. The numbers are not projections. They are receipts.
